The Company Road Podcast E26 Christian Stein - You’re fired! Lessons in reinvention, brand strategy & professional growth
“The company doesn't create the culture. If you hire great people, the culture will be created.”
Christian Stein
In this episode, you’ll hear about:
- Brand strategy misconceptions: What is brand strategy, what is it not and how should it be approached to be valuable and effective?
- The paradigm of fear in professional life: Why so many professionals are held back from pursuing their full potential and how to adopt a mindset that allows for change and dissuades fear
- The value of strategic thinking and incremental progress: How to clearly define a brand or organisations long-term goals and then approach the goals by seeking progress rather than perfection
- Redefining business success: The importance of reframing the idea of success in an organisation and how to identify meaningful non-quantifiable objectives to retract sole focus from number targets
- Vital role of customer engagement: How to engage with customers in a genuine and meaningful way to receive the data you need to make informed and powerful decisions
Key Links
Stone Owl https://stoneowlconsulting.com/
180 Amsterdam https://www.180amsterdam.com/
Sapiens book https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095
Jerry Springer https://jerryspringertv.com/
About our guest
With over 25 years of global marketing communication experience, Christian (https://www.linkedin.com/in/christian-stein-1430134/) specializes in developing transformative strategies for diverse brands and agencies across Western Europe, Russia, North America, China, Australia, and South Africa. His expertise spans B2C and B2B, encompassing luxury to mainstream sectors in areas such as cars, trucks, motorbikes, beer, spirits, luxury goods, technology, and financial services.
Christian is known for building strong partnerships with C-suite stakeholders, using creative thinking to unlock opportunities and achieve business growth. His leadership has consistently led to impactful creative outcomes, driving business results and earning numerous awards.
About our host
Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co).
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.
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