✍️ If you can’t write, you can’t sell.  
Being able to write well is a superpower in sales today.

Edith Crnkovich is a messaging strategist & a talented writer of sales pursuit documents. Having written bids and pitches for successful Tech/ IT projects worth up to $250Million.

Sellers are now spending more and more of our time communicating via electronic formats. It makes sense to be conscious of how we are perceived. Especially if it impacts our ability to be ‘selected’ as the winning vendor.

Edith says we risk being considered untrustworthy if we get some of the basics wrong with our ‘sakes writing’.

Some of the highlights for this episode?

✍️ Writing is more about editing than writing.

✍️ The 3 Step framework we all should use.

✍️ Why we should kill our darlings.

✍️ New word alert - ‘Grammarian’

This is a handy chat if you’re involved in communicating with clients via text-based formats or involved in writing bids, quotes or RFPs (So basically anyone in sales).

Edith Crnkovich

Mark McInnes

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