It's Web3 Wednesday on why transferring brand loyalty from the physical to the digital world is anything but guaranteed.

Web3 is a new frontier for traditional brands, and according to Calvin Chan, founder and CEO of Legitimate, many are going about it the wrong way. He speaks to Elaine about what works and what doesn't when it comes to bridging brand loyalty into the digital world, and how Legitimate is working with real world clients on this — including a "phygital sneakers" collaboration with Puma and Jay-Z's Roc Nation.

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