WTF Gym Talk cover image

WTF Gym Talk

The Way It Is vs. The Way You Want It To Be

Mar 6, 2024
Exploring innovative group fitness franchise options like Industrious and MADabolic, solving business problems to make more money, and the importance of targeting core customers and effective storytelling in business strategy.
12:01

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Quick takeaways

  • Industrious offers a compact, profitable fitness model emphasizing efficiency and sustainability.
  • Understanding market demand and storytelling are crucial for targeting niche audiences in the fitness industry.

Deep dives

The Profitable In-Place Model of Industrious Franchise

Industrious offers a functional fitness model that maximizes profitability by utilizing an in-place approach. Unlike CrossFit's expansive spaces and declining revenue issues, Industrious focuses on a compact 169 square foot halo containing essential functional fitness equipment. This model ensures a sustainable business for gym owners and staff, emphasizing efficiency and profitability.

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