Alex Su opens the episode by sharing more about his background and why he got recruited to join the Ironclad team. He shares why he started becoming more active across social media platforms and learning more about social selling.   

He shared his expectations for his content at the beginning and how they’ve evolved over time, as he’s built a thriving community across four social media platforms. He’s been successful by learning directly from his audience to inform his content topics.  

Alex explains how he develops new content and that he creates different content for the different platforms he’s active on.   Next, he what metrics he watches to ensure that his content is continuously resonating with his target audience. A small segway from metrics, he shares his insights and predictions on the balance between creators and viewers on social media platforms.   

He’s always been posting on social media, since posting on a personal blog when he was 18 years old. While it’s certainly easy for people to be worried about posting on social media and experiencing feelings of self-doubt, he believes many people don’t focus on the potential positive outcomes of doing so too.   

He shares 2 creators in the legal space that inspire him and the Ironclad approach to how they build community through different members of their team.   

Lastly, he shares the 3 community trends in B2B SaaS that he’s watching for in 2022 and beyond.