What separates billion-dollar celebrity brands from total flops

Sean, Matt, and Katy Mimari (CEO of Caden Lane) break down why some partnerships become massive exits like Rhode and Skims, while others like The Honest Company and Kylie Cosmetics struggle to survive. They dive deep into deal structures, red flags to watch for, and the real math behind putting famous names into your brand.

The crew debates whether fame equals influence (spoiler: it doesn’t), why alcohol brands have an unfair advantage, and how Gordon Ramsay became the blueprint for celebrity integration. Sean shares the inside story of his MKBHD partnership at Ridge — including how they structured the deal, why YouTubers beat traditional celebrities for DTC brands, and whether Guy Fieri might be showing up in a Ridge ad soon.

Powered By

Fulfil

https://bit.ly/3pAp2vu

Richpanel

https://9ops.co/richpanel

Northbeam

https://www.northbeam.io/

Saras Analytics

https://bit.ly/9OP-Ytdesc

Postscript

https://9ops.co/postscript

Aftersell

⁠https://9ops.co/4i3bb5⁠

Operators Newsletter

https://9operators.com/

Kim aprova projeto histórico | E Detalhe 01/11/2023