Marketing Happy Hour How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune
We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can put your brand at a true advantage, and how to balance personal pursuits with work to become a well-rounded, fulfilled professional.
About David Jaffin, in his own words: As an experienced marketer and entrepreneur with over five years of C-Suite experience, I've dedicated my career to the art of storytelling, athlete branding, and the startup ecosystem. My passion lies in not just navigating the business world but in finding meaningful ways to give back through my work.
At OpenFortune, I've been instrumental in driving growth, leading to our ranking at #128 in the 2023 Inc. 5000 list for the fastest-growing companies. My focus has been on spearheading the company re-brand, overseeing the development of a new website, sales materials, and content to enhance the brand's presence and effectively communicate its value proposition.
Before OpenFortune, as a co-founder and Chief Content Officer at GRIT Player Services, I built and sold a successful creative agency, shaping the personal and professional brands of over 50 NFL, MLB, and NBA athletes. My work spans across content creation, including the impactful documentary "Making America," and extends into thought leadership through guest lectures at esteemed universities.
Outside the office, I'm equally passionate about my personal pursuits, which include triathlon training, leading a book club, and volunteering my time to tutor children in reading.
Connect with David: Instagram | LinkedIn
Listen in to David's podcast, How The F*ck Did You Get That Job?
Learn more about OpenFortune: LinkedIn | openfortune.com
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