Simon Says

Can You Launch a Pop-Up with 74 cents?

Aug 26, 2025
Listeners learn how to overcome financial hurdles in launching their dreams, from a construction testing business to a pancake brand. Creative marketing tips and local support are emphasized for pop-up success. The excitement around a grassroots football initiative showcases the power of community in entrepreneurship. Insightful stories reveal the importance of persistence, innovative strategies, and the courage to take risks in pursuit of passions. Each caller's journey inspires listeners to transform their ideas into reality, regardless of their starting point.
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INSIGHT

Anyone Can Learn To Build A Business

  • Simon frames entrepreneurship as learnable, not reserved for 'superheroes.'
  • Education should teach buying time and building systems rather than just selling time.
ADVICE

Prove It With A One-Month Pop-Up

  • Get one paying client and ask for a 50% deposit before starting work.
  • Lease a van for a month and prove the business works with minimal upfront risk.
ADVICE

Use Built-In Footfall First

  • Use the children's play centre's built-in traffic as a plug-and-play sales channel.
  • Sell the firefighter book to fund your next project and scale step-by-step without rushing.
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