DarrenDaily On-Demand Want to Become Truly Persuasive... Start Here
8 snips
Dec 3, 2025 Are your brilliant ideas falling on deaf ears? Discover a transformative communication framework designed to capture attention and resonate with audiences. Learn how to blend 'bricks'—the facts—with 'mortar'—the relevance and emotional connection—to keep listeners engaged. Explore actionable tactics to ensure your message feels personal and relevant. Watch as this method transforms experts into compelling communicators who truly connect.
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Audience Asks One Hidden Question
- People constantly ask
Meeting Ramble That Killed Attention
- A colleague rattled off irrelevant meeting details and lost the listener's attention.
- Darren shows that irrelevant detail returns the audience's 'is this for me?' question.
Bricks Versus Mortar
- Bricks are the core facts, data, and instructions you deliver.
- Mortar connects those bricks to the audience by explaining why it matters to them.