Real Coffee with Scott Adams

Episode 3074 - The Scott Adams School 01/16/26

Jan 16, 2026
In this engaging session, guest Joshua Lysak, a professional ghostwriter and editor, shares secrets behind making his book, Reframe Your Brain, a bestseller. He discusses the art of reframing thoughts through applied hypnosis. Listeners can also learn about his ghostwriting services, including when to opt for short pieces versus full-length books. Other highlights include playful discussions on meme-making as a powerful tool for persuasion, along with fascinating insights on visual composition and how to counter criticism creatively.
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INSIGHT

Images Shortcut Complex Messages

  • Images can quickly communicate core ideas when words fail or slow down persuasion.
  • Scott used visuals repeatedly to bypass verbal limits and deliver concise messages.
ADVICE

Don’t Self-Edit When Prompting

  • Stop editing yourself when prompting AIs and let imaginative, imperfect instructions flow.
  • Embrace artist mindset over technician mindset to get more persuasive images.
ADVICE

Iterate From A Base Image

  • Start image generation by uploading a base photo and then iteratively request specific changes.
  • Use detailed, visual descriptions (e.g., "fluffy white bunnies with heart eyes") to guide the AI precisely.
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