Ep 159: Faith Popcorn of BrainReserve - "The Futurist"

Faith Popcorn is a futurist. To many of us she is the original and still the best.

She told Kodak about digital imagery, Ford about electric cars and Coke about bottled water before any of them existed. In the 1980s she told P&G that everything would be home delivered. In every case they either laughed or threw her out of the room. That’s the price of forecasting change.

The ability to see the future is, by definition an uncertain science. No matter how often you are right, you will be wrong far more often.

And yet it is the what-ifs that we get remembered for. The what-ifs that change lives.

Life is short. And unpredictable. And we have much less control over it than we think.

Leadership is an opportunity to make a difference while we’re here.  

Developing your appetite for the unlikely and redefining your view of the impossible make you an infinitely better leader of any business that depends on creative thinking and innovation.

What do you think will definitely not happen over the next five years?

And are you sure?