A man goes into a bar… This is the beginning of a riddle that our guest, Yoed Kennet, an assistant professor at the Technion's Faculty of Data and Decision Sciences, uses to measure creativity in subjects.

In our talk, Yoed speaks about how to combine cognitive science and network science to explore the complexities and decode the mysteries of the human mind.

The listeners will learn how network science provides tools to map and analyze human memory, revealing how problem-solving and creativity emerge from changes in semantic memory structures.

Key insights include the role of memory restructuring during moments of insight, the connection between semantic networks and creative thinking, and how understanding these processes can improve problem-solving and analogical reasoning.

Real-life applications span enhancing creativity in the workplace, building tools to combat cognitive rigidity in aging, and improving learning strategies by fostering richer, more flexible mental networks.

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