It's not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, Global Partner of ONE HUNDRED, and co-author of The Generosity Crisis: The Case for Radical Connection to Solve Humanity's Greatest Challenges shares his expertise on how nonprofits can reframe their language to cut through the noise.