Timestamps:

5:19 - Helvetia Insurance teams up with ETH Juniors

7:22 - Accessing the Swiss luxury watch market

10:45 - A business model for luxury watch NFTs

14:47 - Acquiring customers

20:15 - Why Leonie wanted her business to be acquired

This episode was co-produced with the ⁠Female Founders Initiative⁠.

About Leonie Flückiger:

Leonie Flückiger is a co-founder of Adresta, a company which creates digital certificates for luxury watches. She holds a MSc in Micro- and Nanosystems from ETH and previously worked for ETH Juniors and BCG before starting Adresta in 2019.

Adresta is a Swiss tech company redefining the ownership experience by creating digital certificates or NFTs for physical products purchased and owned by end consumers. The Adresta ecosystem embeds an end2end digital watch insurance process, enabling owners to get insurance for their watch in under 90 seconds. The NFT proves the product's authenticity and represents a tamperproof, scarce, and tradable asset.

The company was acquired in Autumn 2022 by Bucherer, one of the world's largest retailers of luxury watches and jewelry. While the Adresta CEO, Mathew Chittazhathu, stayed on, Leonie preferred to take a new consulting job at McKinsey.

The cover portrait was edited by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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