In the most recent edition in the storied college basketball rivalry between Duke and the University of North Carolina, Blue Devils' star Zion Williamson lost his footing trying to make a cut in the first minute of the game, causing his Nike basketball shoe to fall apart.
Fortunately, he only suffered a mild knee sprain.
Nike, on the other hand, had to endure social media hell, getting criticized and poked fun at for the shoe failure seen on national television.
That public relations brand crisis has big lessons for college coaches. In this episode of the College Recruiting Weekly podcast, recruiting expert Dan Tudor outlines six strategies taken from this event and applies them to coaches who want to approach recruiting, story telling and brand development for their programs the right way.
For more information on what Tudor Collegiate Strategies does to help college coaches, visit dantudor.com
College Recruiting Weekly Podcast