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Real Estate DealMakers

Bob Knakal | The Top Sales Broker in the US on How To Win

Jan 31, 2024
01:01:29

Bob Knakal is the top sales broker in New York, and arguably the world. Bob has sold over 2,000 properties, and over $20 billion in volume. He has been selling investment properties since 1984, was the Chairman & Founding partner of Massey Knakal, and currently leading the Private Capital Group for JLL. In this conversation, we talk about social media, marketing, starting & selling Massey Knakal, market conditions, New York, and a bunch of great advice he has learned along the way. 


TIMESTAMPS:

  • 0:00 - Intro
  • 1:33 - Thoughts on Miami
  • 2:43 - Social media
  • 9:43 - Marketing spend
  • 13:01 - Starting Massey Knakal 
  • 17:04 - Advice for a slow market
  • 21:13 - Growing and selling Massey Knakal 
  • 25:34 - Motivation to keep working
  • 28:35 - Interest in the principal side?  
  • 36:02 - Current market conditions
  • 40:10 - New York
  • 46:39 - South Florida
  • 48:27 - General advice for young professionals
  • 54:51 - Lessons learned and the team
  • 58:18 - Day structure 
  • 1:00:47 - Closing statements



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