Over the past century, Harley-Davidson has made a name for itself as an iconic American motorcycle brand. It helped grow and maintain biker culture all over the world.

Where does Harley-Davidson come from, and from an investor’s perspective, what kinds of things should we think about with this business? Today we look at the history, business model, and financials of Harley-Davidson.

0:00 - The Iconic Brand

1:25 - How Did Harley-Davidson Get Started?

4:58 - Harley-Davidson’s Business Model

6:09 - Financials

9:01 - Should You Buy, Sell, or Hold?

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