Nico Dato, CMO of Entrata, shares lessons from growing Podium from a single-product review platform to a nine-figure, multi-product lead gen platform.

When Nico Dato joined Podium in 2015, they were a single-product review tool for SMBs with under $1m in revenue.

Over a 7-year period, Nico helped grow Podium to a multi-product lead conversion platform with over $100m in revenue. 

For those counting at home, that's 100x growth.

In today’s episode, Alex and Nico discuss:

• How Podium grew primarily through webinars and industry tradeshows
• The two most important relationships for every marketing leader (spoiler: it's Product and Sales)
• Why MQLs are a deceptive metric
• Planning Entrata's massive user conference
• Why you shouldn’t sleep on Utah as a tech hub