In this episode, Emma and Ruta are joined by Rob Boyle and Jonny Kenyon from the Marketing Dribble Podcast to discuss the difference between in-house marketers and external marketers. 

They explore the reasons for conflict between the two groups, including differences in perspective and goals, also the pros and cons of both in-house and external marketers. Ultimately, the effectiveness of in-house or external marketers depends on the specific situation and industry. 

Takeaways

• Clear communication and alignment of objectives are crucial for successful collaboration between in-house and external marketers.
• In-house marketers have in-depth knowledge of the product or industry, while external marketers bring fresh perspectives and specialised skills.
• The relationship between in-house marketers and external agencies can be improved by setting clear expectations, involving the marketer in the decision-making process, and establishing effective communication channels.
• The effectiveness of in-house or external marketers depends on the specific situation and industry, and there is no one-size-fits-all solution. Manage expectations and set clear boundaries in the client-agency relationship.
• Consider resource allocation and specialised expertise when choosing between in-house and agency solutions.
• Align on technology and reporting methods to avoid miscommunication.
• Be honest and transparent in the client-agency relationship.
• Manage skepticism and plan for challenges.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.