In this episode, Emma and Ruta are joined by Rob Boyle and Jonny Kenyon from the Marketing Dribble Podcast to discuss the difference between in-house marketers and external marketers. 

They explore the reasons for conflict between the two groups, including differences in perspective and goals, also the pros and cons of both in-house and external marketers. Ultimately, the effectiveness of in-house or external marketers depends on the specific situation and industry. 

Takeaways

• Clear communication and alignment of objectives are crucial for successful collaboration between in-house and external marketers.
• In-house marketers have in-depth knowledge of the product or industry, while external marketers bring fresh perspectives and specialised skills.
• The relationship between in-house marketers and external agencies can be improved by setting clear expectations, involving the marketer in the decision-making process, and establishing effective communication channels.
• The effectiveness of in-house or external marketers depends on the specific situation and industry, and there is no one-size-fits-all solution. Manage expectations and set clear boundaries in the client-agency relationship.
• Consider resource allocation and specialised expertise when choosing between in-house and agency solutions.
• Align on technology and reporting methods to avoid miscommunication.
• Be honest and transparent in the client-agency relationship.
• Manage skepticism and plan for challenges.

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