If you’ve noticed a dip in your organic search traffic lately, you’re not alone. On this episode, Carol chats with Adam Turinas, CEO of Health Launch Pad, about how Google’s AI Overviews are shaking up search—and what health tech marketers can do about it. From tackling visibility challenges to putting the EEAT framework (Experience, Expertise, Authority, Trust) to work, Adam breaks down strategies to help you stay ahead. Check out Adam’s work at www.healthlaunchpad.com
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