418. 17-Year Overnight Success with Katy Mimari of Caden Lane

We’ve all seen those businesses that seemingly come out of nowhere, and before you know it they’re making the news and raking in millions of dollars. But just because you’ve only just heard of them doesn’t mean they’re an overnight success—you’re just not seeing the years of work that came before.

Katy Mimari is the founder and CEO of Caden Lane, a direct-to-consumer baby product brand, and it is incredible what she’s built this company into all by herself. While she now has an amazing team behind her she worked solo for years, and now the company is very close to earning nine figures.

She shares stories and gives advice from her own personal experiences around:

• Why businesses should not hire early on
• Creating an unforgettable experience with your product
• What she’d do differently if she started a business today
• Being open to the organic evolution of your business
• Feeling the fear and doing it anyways

From feeling the rush of a single online order to making more in a day than you used to in a year makes for quite the journey, and it doesn’t necessarily happen overnight. But if you have patience, take controlled risks, and keep pushing forward, it’s possible for all of you out there to achieve this as well!

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Resources:

• Learn more at cadenlane.com
• Listen to I'm That Mom
• Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!
• Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

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