My guest today is Todd Herman, author of The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. Todd has over 20 years of experience working as a high-performance coach and mental game strategist with Olympic athletes, business CEOs, and many more top performers. 

You’re probably familiar with the idea of an alter ego: Superman had Clark Kent, Kobe Bryant had the Black Mamba, and Beyonce had Sasha Fierce. In this episode, Todd explains why it’s good to have an alter ego, how it can help you overcome personal obstacles, how to create your own alter ego, and much more.

TIMESTAMPS:

• [00:58] About Todd Herman & how he became a mental game coach
• [07:28] Defining the Alter Ego effect
• [12:10] Difference between "fake it till you make it" & an alter ego
• [15:25] Why rappers & entertainers love Todd's book 
• [17:36] Todd & Kobe Bryant had plans to write a book together
• [19:16] How imposter syndrome, personal trauma, & narratives prevent us from reaching success
• [25:24] How changing the story you tell yourself can change your life 
• [28:41] How to create your own Alter Ego 
• [31:34] Creating an Alter Ego for first-time authors
• [41:41] My Alter Ego: Alex & Books
• [45:27] Two books that had a big impact on Todd

Learn more about the author:

• Twitter: @todd_herman
• Instagram: todd_herman
• Website: toddherman.me

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