6. Todd Herman: How To Unlock Your Alter Ego & Transform Your Life

[00:58] About Todd Herman & how he became a mental game coach

[07:28] Defining the Alter Ego effect

[12:10] Difference between "fake it till you make it" & an alter ego

[15:25] Why rappers & entertainers love Todd's book

[17:36] Todd & Kobe Bryant had plans to write a book together

[19:16] How imposter syndrome, personal trauma, & narratives prevent us from reaching success

[25:24] How changing the story you tell yourself can change your life

[28:41] How to create your own Alter Ego

[31:34] Creating an Alter Ego for first-time authors

[41:41] My Alter Ego: Alex & Books

[45:27] Two books that had a big impact on Todd