How Building Strong Company Foundations Allows You to Actually Run Your Business with Sweep's Benjamin Zeitz

A former CRO and I used to have a running joke, "I can’t wait until we can get back to just running the business." It’s so easy in Operations to get bogged down by systems work, data clean-up, or troubleshooting the latest problem that reared its head, when all any of us want to do is run the business.

To effectively run the business, though, you need to have confidence that the foundations on which you are building your business are sound.

On today's episode, we're talking with Benjamin Zeitz, Head of Revenue Operations at Sweep, a company that is helping Operators spend less time agonizing on how to pour those foundations by offering templates to quickly add best-practice CRM funnels to your Salesforce.

In our conversation, Benjamin and I talk about the flywheel approach he uses to get operators back to running their businesses, the balance of making processes easy for end users while maintaining the integrity of what you want to measure, and we go deep on an example of a foundational funnel design: meetings and opportunities.

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Want to work with Sean? Reach out to him and the team at Minot Light Consulting to help with GTM execution at your company.

This episode is brought to you by the RevOps experts at Fullcast, the go-to-market cloud. Check out this new e-book collaboration between Sean and the Fullcast team: Mastering RevOps Careers: Insights from Practitioners. To learn more about them, visit fullcast.com and tell them Sean sent you!