Fractional Strategy with Bethan Vincent | Ep 11 S3 | Strategy Sessions Podcast

Bethan is the Founder and Managing Partner of Open Velocity, a marketing strategy consultancy, based York but working globally.

In this episode we discuss:

• Should marketing be involved in product decisions?
• Building teams the P&G way
• Being the voice of the customer in the organisation
• Speaking the language of the business
• Marketing bubbles and why you need to avoid them
• Why marketing reports should be backwards
• Tell me what you don’t know
• Attribution is dead – so how do we manage success
• What’s old is new… knowing your customer
• Defining what marketing strategy is and does it matter that it’s not defined properly?
• Who should organise the Christmas party?
• What is a fractional CMO and their involvement in strategy, culture and execution
• Businesses don’t care about creativity – what do they care about
• Lessons from standing for election as an MP
• TOPTIP is back! This time it’s about finance… and it’s a banger!

Bethan Vincent

Building on her work at the C-Suite level, Bethan is a regular speaker about marketing and technology at international conferences, including GitLab Commit San Francisco 2020, TuringFest 2021 and Learn Inbound 2023 conference.

Formerly Marketing Director of a leading technology consultancy and a senior manager in the cloud computing industry, Bethan’s career has been built at the intersection between marketing, product and development.

Outside of their “day job”, they like to powerlift, meet interesting people and contribute to The Brave Podcast, which explores how we can build a better future.

Find Bethan on LinkedIn and Twitter

Book Recommendations

Walden Two by BF Skinner

The Uncertainty Mindset: Innovation Insights from the Frontiers of Food by Vaughn Tan

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.