Beginner’s Guide to Social Media Branding | #1283

Most people struggle with social media branding because they post from insecurity, chase trends, or change their voice week to week. 

In this episode, Brandon unpacks the system behind consistent growth: clear positioning, predictable content pillars, recognizable identity, and production workflows that eliminate creative pressure.

You’ll learn how to write a one-line brand identity, choose the three content themes your audience will bond with, create a production rhythm that doesn’t rely on inspiration, and use consistency to build trust over time. 

Brandon also explains how the brain interprets clarity, why the “mere exposure effect” drives algorithmic lift, and how more conversations with your ideal audience make content creation dramatically easier.

If you want engagement, followers, and inbound opportunities to compound... start with identity, not intensity.