MLMs, or multi-level marketing brands, have caught the attention of the beauty world—for better or worse. Some see the direct selling business model as entrepreneurial and perfect for the social media age; others see it as predatory, accusing the brands of giving consultants false expectations about what they can expect to earn (and potentially lose). We invited Dr. Thomai Serdari, a professor at NYU’s Stern Business school and a strategist in luxury marketing and branding, to help us wade through this hot button topic. Before that: We share a pro secret for making red hair dye look natural, and we discuss the Netflix series, “Broken,” specifically the episode all about beauty counterfeiting.
Want more Fat Mascara?
Our secret Facebook group: Fat Mascara / Raising a Wand
Instagram: @fatmascara, @jessicamatlin, @jennedit
Twitter: @fatmascara
Email: info@fatmascara.com
Website: fatmascara.com
Hosted on Acast. See acast.com/privacy for more information.