Essential Ingredients Podcast 032: Sea the Difference: Unlocking Seaweed's Potential for Beauty and Beyond with Matthew Perkins
Sea the Difference: Unlocking Seaweed's Potential for Beauty and Beyond with Matthew Perkins
Clean Beauty Series
Episode Description:
“Sometimes, it might feel like you're not making progress, but you might just be missing a critical piece of information. Don't give up unless you understand why you want to change direction before you do it.” —Matthew Perkins
Imagine a world where our beauty products come from the sea, not the land. Could kelp farming be the answer to reducing pressure on terrestrial agriculture while providing sustainable ingredients for our skincare? As we face growing environmental challenges, this innovative approach might just be the wave of the future we've been waiting for.
Matthew Perkins is the CEO and founder of Macro Oceans, a California-based startup transforming seaweed into low-carbon biomaterials. With a background in agriculture and a passion for sustainability, Matthew is pioneering the use of kelp in beauty products and beyond.
Tune in as Justine And Matthe talk about sustainable harvesting, clinical trials for kelp-derived ingredients, the challenges of green chemistry, expanding beyond skincare to packaging, and the future of bio-based materials in the beauty industry.
Meet Matthew:
Matthew Perkins is the CEO and founder of Macro Oceans, a California-based startup that's revolutionizing the beauty and materials industries through innovative use of kelp. With a background in agriculture and previous experience in the digital ag space, Matthew is leveraging his expertise to transform seaweed into sustainable, low-carbon biomaterials.
His vision extends beyond beauty products, aiming to build a kelp economy that replaces petrochemicals in everyday materials. Matthew's entrepreneurial journey is marked by persistence, a commitment to sustainability, and a drive to create high-performance, environmentally friendly alternatives to traditional products.
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Episode Highlights:
02:17 Macro Oceans: Inspiration and Initial Challenges
10:23 Navigating Consumer Reception and Market Impact
18:02 Lessons Learned: Before Abandoning a Project
23:42 The Impact of Food-Based Ingredients on Beauty
27:00 The Way to Move Faster