The Treasury Career Corner Why You Need a Personal Brand in Treasury (Whether You Like It or Not)
In a world where visibility means opportunity, your personal brand is no longer optional - it’s essential.
In this episode, discover why treasury professionals can no longer afford to stay silent online, and how building a strategic LinkedIn presence can future-proof your career, attract opportunities, and showcase the value you bring - even if you're not actively looking for a new role.
This special episode features Mike Richards, CEO and Joe Grabowski, Executive Consultant for US Treasury from The Treasury Recruitment Company,
Together, they dive deep into the often-overlooked power of personal branding within the treasury profession, sharing real-life examples, practical tips, and hard-won lessons from their decades of recruitment experience.
What You’ll Learn in This Episode:
- Why personal branding matters more than ever for treasury professionals
- The evolution from offline networking to the LinkedIn era
- Misconceptions about being active on LinkedIn (and why it doesn’t mean you are job hunting)
- Practical steps to start building your personal brand today
- How to post about your achievements without sounding boastful
- Managing internal perceptions and maintaining authenticity online
- Tips for updating your LinkedIn profile and avoiding common mistakes
- The power of consistent networking and making meaningful connections
- How to handle professional conflict while maintaining your brand
- Why “visibility” is your new career currency
Check out the FULL Video via our YouTube: https://youtu.be/bJtLXO7pShQ
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