Building With Buyers: Startup Marketing and Growth Fueled By Customers 261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)
Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure.”
Here’s what we cover:
“Let’s fix your confusing positioning” why you changed the copy on your homepage;
Positioning, messaging, how do you get the entire company marching to the same beat, especially larger companies;
After you help companies with their positioning and messaging, do they stick to it? Do they go back to their old ways? Why might this happen;
You don’t recommend outsourcing talking to customers BUT founders and marketers don't know how, so what's the solve here, let's talk this out;
Segmentation old way versus new way.
Anthony on LinkedIn: www.linkedin.com/in/anthonypierri
FletchPMM: www.fletchpmm.com
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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