So you want to be a copywriter with Bernadette Schwerdt COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James
Aug 31, 2025
01:03:54
It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.
Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he decided to scale up his business and use podcasting to reach more people.
Podcasting is just one pillar in his content empire, but if you’re interested in learning how someone has turned their passion for a topic into a very profitable content business, this is the episode for you.
You’ll learn:
- How Glen went from teen investing nerd to podcast founder and author
- How he monetises his podcast
- How he uses two clear guidelines to decide where he puts his time and energy
- How to ensure your podcast guests promote the podcast for you
- How to create magnificent lead magnets that work
- How to use the podcast to find new clients
- How to future-proof your content business.
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