In this illuminating episode of the Local Marketing Lab, mortgage industry veteran Brian Vieaux shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of FinLocker, Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Learn tips and strategies to foster local connections and build credibility in your community.

Here are some topics discussed in the episode around mortgage marketing:

• Strategies for reaching and nurturing early-journey, first-time homebuyers
• The role of local loan officers as trusted financial educators
• Leveraging social media and podcasting to build a personal brand
• Repurposing long-form content for maximum impact
• The value of a collaborative, abundance-driven mindset

Resources

• Connect with Brian Vieaux on LinkedIn.
• Learn more about FinLocker.
• Check out Brian’s book, “Rethink Everything You “Know” About Being A Next Gen Loan Officer“.
• Check out “Rethink Everything: You “Know” About Social Media” by Kyle Draper.
• Listen to an episode of The Loan Officer Podcast.

Other shout-outs

• Dustin Owen from The Loan Officer Podcast.
• Learn more about Downtown Boxing Gym in Detroit.