24 Hugo Timm, Creative Director at Frontify 'Branding is like jazz'

In this episode I am joined by Hugo Timm, an accomplished creative leader and branding expert who currently serves as the  Senior Creative Director at Frontify, a leading brand management platform. With a career spanning agencies and in-house roles, Hugo has built a reputation for his innovative approach to branding—one that champions flexibility, adaptability, and collaboration.

In his role at Frontify, Hugo has been instrumental in shaping the company's brand evolution, recently leading the launch of their rebranding efforts. His unique jazz-influenced perspective challenges traditional notions of rigid brand rules and embraces the dynamic, ever-changing nature of modern branding.

When he’s not driving creative strategies, Hugo is passionate about empowering teams, fostering collaboration, and rethinking how brands interact in a world full of opportunities for connection and reinterpretation.

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In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity.

Download the report for FREE here.