IRL: Online Life is Real Life
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Jul 16, 2018
Veronica Belmont and Ashley Carman explore the rise of gamification in our everyday lives, discussing the addictive nature of gaming, the US military's use of games as a recruitment tool, and the power of gamification in motivating people. They also emphasize the importance of understanding the games embedded in apps and platforms and creating better online experiences.
32:49
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Quick takeaways
- Gamification incorporates game elements into various aspects of our lives, but it is crucial to find a balance that enhances our lives without leading to addiction.
- Ludic loops, repeating cycles in games without a clear ending, can be addictive and harmful, and companies need to prioritize creating satisfying experiences that don't lead to addiction.
Deep dives
The Rise of Gamification
Gamification is a growing trend in which game elements are incorporated into various aspects of our lives. This includes apps like Habidica, which turns household chores into a game, as well as popular platforms such as Snapchat and Instagram that use gamified elements. Games are designed to tap into our brain's weaknesses and create addictive experiences. One example is the game America's Army, which was created by the US military as a recruitment tool. Gamifying experiences can have both positive and negative effects, and it is crucial for both users and tech companies to find a balance that enhances our lives without leading to addiction.
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