Veronica Belmont and Ashley Carman explore the rise of gamification in our everyday lives, discussing the addictive nature of gaming, the US military's use of games as a recruitment tool, and the power of gamification in motivating people. They also emphasize the importance of understanding the games embedded in apps and platforms and creating better online experiences.
Gamification incorporates game elements into various aspects of our lives, but it is crucial to find a balance that enhances our lives without leading to addiction.
Ludic loops, repeating cycles in games without a clear ending, can be addictive and harmful, and companies need to prioritize creating satisfying experiences that don't lead to addiction.
Deep dives
The Rise of Gamification
Gamification is a growing trend in which game elements are incorporated into various aspects of our lives. This includes apps like Habidica, which turns household chores into a game, as well as popular platforms such as Snapchat and Instagram that use gamified elements. Games are designed to tap into our brain's weaknesses and create addictive experiences. One example is the game America's Army, which was created by the US military as a recruitment tool. Gamifying experiences can have both positive and negative effects, and it is crucial for both users and tech companies to find a balance that enhances our lives without leading to addiction.
Ludic Loops and Gaming Addiction
Ludic loops, which are repeating cycles of a game without a clear ending, can be addictive and harmful. People can find themselves trapped in these loops, spending excessive amounts of time on games or apps and neglecting other aspects of their lives. The design of these games is deliberate and aimed at capturing our attention and keeping us engaged. Companies need to consider the negative impact of these ludic loops and prioritize creating satisfying and rewarding experiences that don't lead to addiction.
The Power of Choice and Demanding Better
While games and gamification can be powerful motivators, it is important for individuals to have the power to choose how and when they engage with these experiences. Recognizing the games being played and having the ability to control our own habits and desires is crucial. Additionally, users should demand better experiences from tech companies, encouraging them to design interfaces and platforms that enhance our lives rather than exploit addictive behaviors.
One of the most successful recruitment tools the U.S. Army ever made was…a video game? Sometimes without even knowing it, gaming elements in technology — often designed for addiction — are incentivizing you to think certain ways and do certain things. Join Veronica Belmont and co-pilot Ashley Carman as they explore the rise of gamification in our everyday lives, its positives and negatives, and its future.
IRL is an original podcast from Mozilla. For more on the series go to irlpodcast.org
Long before the Internet, games were a source of entertainment, comradery, and learning. The rise of technology-enabled games to take on video form, and gaming as we know it became popular. Big Tech now gamifies most elements of our online life. The more you know about the evolution of games and why we are all so connected to them, the more you can see how they’re used to sometimes make online experiences better and sometimes more addictive. Here's more on the games we play online, from Mozilla.
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