Acquired

Episode 2: Instagram

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Nov 1, 2015
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ANECDOTE

A Shocking Acquisition

  • David Rosenthal vividly remembers where he was when Facebook bought Instagram.
  • The acquisition was shocking because Instagram had 13 employees, no revenue, and a $1B price tag.
INSIGHT

The Dawn of the Unicorn

  • Instagram's acquisition for $1B, despite having no revenue, marked a turning point in tech.
  • It ushered in the age of the "unicorn," where valuations soared based on potential rather than proven profits.
INSIGHT

Recapturing the Cool

  • Facebook strategically acquired Instagram to recapture a younger audience and regain its "cool" factor.
  • This acquisition was crucial because Facebook was becoming a utility, while Instagram remained a fun, engaging platform.
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