Create Your Plan for 2020-with John Moscillo-EP36

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with John Moscillo, Founder of More GCI and GCI Academy, creator of Mega Agent Planner and the Agent Success Kit, and an 18-year real estate veteran. John guides us on how to set goals and create a plan to achieve them in 2020. This episode will help you break down the macro to micro and deliver simple strategies you can implement to achieve your goals.   Episode Highlights:  John began his career at a network engineer. He entered the real estate business in 2001.  When he began training other agents, he saw that many people were not running their businesses like businesses. He eventually found that he wanted to be working with people who were really in it. John breaks lead generation into four quadrants: Phone Calls, Networking, Online Strategy, and Traditional. Begin planning for 2020 with a personal budget. Then create a leisure budget. When you calculate how much money you need to make next year, that’s the macro goal. Make sure you pay your taxes! Plan on dividing your budget into 25% taxes, 20% business, 15% savings, and 40% personal. Get six months in the bank before you go buy a fancy car. Practice self-discipline so you’ll be ready for market shifts. The money you save is money you don’t need to make. You’ve got to know your numbers. Have 7-11 conversations about real estate per day. Businesses fail due to lack of business management experience. UPAD= Understand, Plan, Action, Discipline. Track your results through discipline. This creates accountability. Tracking goals also applies to your personal life. Jeff created his personal goals to show the people he leads what they are capable of and how you have to be disciplined to achieve your goals. John describes the process of quitting smoking. If you're new in business you should be on the phone or building relationships all day long. What are you good at? That's where the metamorphosis will happen.  Build out a community page or a community group on Facebook. The people who are doing things differently are seeing success. Stay in touch with your past clients. We all have a sphere of influence and should be using it. Know how much money you need to make. Know your big goals. Break that down to how many conversations you need to have per day. Make 5 calls to past clients, your sphere, and network partners daily. Write 5 handwritten note cards daily. Get 5 new introductions each week.  Have 10 two-way conversations about real estate every single day. 3 Key Points: Start your goal planning by creating a personal budget, a leisure budget, and a business budget. Focus on your big goal (the macro) but celebrate the small victories (the micro). Track your results and be disciplined in pursuing your goals. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com John Moscillo Facebook, Instagram   GCI Academy The E Myth (book) The Millionaire Real Estate Agent (book) LCA Episode 27 with Nikki Klein  Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group