What Makes Small Agencies Easy to Refer (and Hard to Forget)

Let’s talk about referrals—not as a bonus, but as a strategy.

If you’ve been growing your agency through great work and word of mouth, but you’re starting to realize that waiting for referrals isn’t the same as designing for them… this episode is for you.

Because the most successful Small But Mighty agencies don’t leave referrals to chance. They build referral-ready relationships and strategic partnerships—on purpose.

Today, I’m breaking down what trust really looks like in action—and how certain behaviors, often overlooked, are what turn casual connections into consistent opportunities.

In this episode, you’ll learn:

• Why referrals are a strategy—not something to leave to luck
• The 8 real-world habits of referral-ready agency owners
• How clarity in your niche makes you more referable
• What real trust looks like in referral-ready relationships
• How strategic partnerships can grow your agency without cold outreach

It’s not just a mindset—it’s a method. These habits make you easy to refer, easy to collaborate with, and easy to trust.

And I’ll share real examples from inside Agency Together where agency owners are doing exactly this—building a system for generosity, connection, and strategic growth.

Resources & Links:

Agency Together – The referral-ready membership community for Small But Mighty agency owners, learn more here. 

Strategic Partnership Mixer –  Join us at the next free Agency Together Strategic Partnership Mixer, RSVP here. 

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. ANd I’ll See you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep125

Podcast Edits by Lindsay Curtis