Influence can be a tricky thing, you want to get people to say yes to you but you also want to be able to identify when others are influencing you in unwelcome ways. First published in 1984, Influence: The Psychology of Persuasion is still considered the bible for eCommerce today. Having sold over 5 million copies and been printed in 44 languages, author Dr. Robert Cialdini is updating his bestselling book for an updated world driven by technology.

Dr. Cialdini believes that while the platforms of influence have changed, the most effective tendencies have not. Fielding listener-submitted questions, Dr. Cialdini discusses the power of positive influence, how to identify negative influence, and how to yield both to your benefit.

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