Apple is finally set to introduce A/B testing to its app store, and it has come not a minute too soon. Mobile marketers have used alternative ways to get these results, and they have not been the best solutions for many reasons. With this new release imminent, in this episode, we set expectations of what is and isn’t possible.

Key highlights

⛏️ No more hacky A/B testing workarounds
🏄 What to expect from Product Page Optimization


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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ios-15-ab-testing-finally-arrives-on-itunes-with-product-page-optimization-whats-possible-and-what-isnt/

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