Invest Like the Best with Patrick O'Shaughnessy

Niel Robertson – The Future of Media - [Invest Like the Best, EP.94]

4 snips
Jul 3, 2018
Niel Robertson is a serial entrepreneur and investor, known for selling a $280M company at just 24. In this conversation, he delves into the evolution of media, highlighting how influencers are reshaping content creation and distribution. Niel discusses the growing role of e-sports as spectator events and explores monetization strategies like Patreon and subscriptions. He also sheds light on the significance of blockchain for digital collectibles and the potential of tokenizing community value. Throughout, Niel emphasizes the importance of engagement over mere SEO.
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INSIGHT

Creators Are The Future Of Media

  • Creator-led media is becoming the default model for future content consumption.
  • Platforms now compete to own relationships with creators rather than just distribute shows.
ANECDOTE

Coffee Grounds Made A Global Beauty Brand

  • Frank's Body Scrub grew to tens of millions by getting models to post coffee-ground face routines on Instagram.
  • That early influencer approach turned a simple product into a global brand quickly.
INSIGHT

Community + SEO Beats Agency Marketplaces

  • Two-sided influencer marketplaces often regress into agencies and struggle to scale.
  • Building searchable, SEO-rich creator communities yields scalable, low-cost growth instead.
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