2.3 Sera Tajima | Intro to Circular Design with Case Studies

Sera Tajima, Host and Founder of The Craft gives an introduction to circular design with 4 global examples of circularity from Apple to e-waste in Brazil.

Chapters

(00:00:00) Introduction to circular design (00:05:35) Why design for circularity(00:07:10) Technical and biological waste(00:10:21) Smartphones, cost-savings, and Apple (00:12:20) Shifting to a society that consumes less(00:14:16) 4 Case Studies on Circularity(00:14:36) Recycling plastic waste in the beauty industry(00:18:14) Leveraging e-waste to build digital equity in Brazil (00:21:03) Modular headphone subscriptions to reduce waste(00:22:51) 100% regenerative agriculture with buy-in from shareholders(00:25:31) Continue the conversation

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___________________________________________________________

I'm Sera Tajima, Founder, Climate Tech Advisor & Investor. 🤙

I talk about:

→ Product Growth Strategy (Growth, Design, AI)

→ Climate Tech

→ Venture Capital

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