Process The Podcast

Mastering Still Life: @Stephanie_Somebody, The Eye Behind the World's Most Beautiful Brands

Dec 3, 2025
In this conversation, art director and still-life photographer Stephanie Somebody shares her journey from interior design to stunning brand visuals for Goop and Aesop. She discusses the evolution of her unique style, balancing shooting and directing, and the thrill of collaboration on set. Stephanie emphasizes the importance of a trusted creative team and how travel fuels her artistic vision. Additionally, she dives into the nuances of storytelling through props, her perfectionist approach, and strategies for attracting clients on Instagram.
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ADVICE

Charge For Your Full Creative Role

  • Claim your title and charge for the full creative service you provide.
  • Ask clients to pay for art direction, mood boards and shot lists rather than give them away free.
INSIGHT

Scale By Trusting A Small Core Team

  • Build a trusted team you can rely on to run jobs and make decisions without you.
  • That trust lets you scale work and take projects overseas while keeping quality consistent.
ANECDOTE

From Interior Design To Instagram Breakthrough

  • Stephanie left a toxic interior-design office to start creating on Instagram and teaching workshops.
  • That pivot led to freelance gigs, cookbooks and a new creative career path.
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