Epsilon Theory Podcast
Breaking News #4: From Ross Perot to RFK Jr – The Evolving Narratives of Political Entrepreneurs
Sep 14, 2023
Ross Perot and RFK Jr discuss the tactics used by political entrepreneurs to gain votes and influence opinions. Topics include differentiation in politics, challenges faced by third parties in the US, selecting issue areas, and the power of narratives and secret plans in campaigns.
01:05:39
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Quick takeaways
- Successful political entrepreneurs tap into authentic issues that resonate with their audience, presenting themselves as different from incumbents.
- Political entrepreneurs often create narratives that involve a shadowy enemy and a secret plan, positioning themselves as saviors with solutions.
Deep dives
The importance of being a different political entrepreneur
Being a political entrepreneur involves presenting oneself as different from the incumbents and approaching politics from the edges rather than the middle. Successful political entrepreneurs tap into authentic issues that resonate with their audience. They use well-spoken fact-laden narratives that appeal to the hardwired storytelling receptors in our brains. While many policy proposals are unlikely to become reality, they play into narratives that engage and attract supporters. It's important for investors to recognize that most policies have minimal market impact and to apply critical thinking when evaluating investment opportunities.
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