Hybrid Sales And How Buyer Behaviour Will Change After The Pandemic With Britta Lorenz | Interview

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.

We catch up with Britta Lorenz who is the business consultant at PDAgroup, DACH chapter leader of WISE (Women In Sales Enablement) and creator of the C²LEA²R framework for leadership.

Here are some of the resources referenced in this episode.

Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn

PDA Group: https://www.pdagroup.net/de/

C²LEA²R framework infographic: https://www.trustenablement.com/the-revenue-and-sales-enablement-glossary/c%C2%B2lea%C2%B2r-framework-for-leadership/

Connect with Britta Lorenz online: https://www.linkedin.com/in/brittalorenz/

Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/

LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/

Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853

Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g