How Does Primary Wave Turn Music Legends Into Global Brands? Larry Mestel CEO Primary Wave

Aug 26, 2025

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How Does Primary Wave Turn Music Legends Into Global Brands?

Explore how Larry Mestel, CEO & Founder of Primary Wave, is transforming music publishing, legacy artist branding, and catalog acquisition in this MUBUTV Music Business Insider Podcast episode. Learn about the "secret sauce" behind revitalizing icons like Whitney Houston, Prince, and Bob Marley, and why infrastructure, brand deals, and partnership—not just acquisition—are redefining music rights today. If you’re passionate about music branding, catalog value, and artist legacy, this is an essential watch! 💡🎙️ #MusicBusiness #PrimaryWave #ArtistBranding

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast

The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].

📒 Show Notes and Resources 📒 https://www.mubutv.com/larry-mestel-primary-wave

⚡️What you'll learn in this episode⚡️ 👉 How Primary Wave transforms iconic music catalogs into global brands 👉 The importance of artist partnerships and legacy preservation 👉 Inside stories behind game-changing brand and music deals 👉 and so much more...

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

⚡Insiders! Get Your FREE Music Supervisor Guide! Unlock pro tips and learn how to pitch Music Supervisors the right way. Don’t miss out! Download link below: 👉 https://link.mubutv.com/MSFreeGuide

RECOMMENDED BOOKS:

📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja

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Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Jermaine Shepherd

DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.

This episode of the MUBUTV Music Business Insider Podcast features Larry Mestel, CEO of Primary Wave, discussing the evolving landscape of the music business. Larry shares his insights on music publishing and how Primary Wave revitalizes iconic catalogs while working with legendary artists. Learn about balancing artistic legacy with modern music marketing in today's industry.