

Brief: Ground Zero Grifting
Aug 23, 2025
Mikki Willis, filmmaker behind the controversial film Plandemic and founder of Elevate, joins to discuss the tangled web of wellness culture and conspiracy theories. He recently hosted a webinar to promote his supplement company, which spiraled into an intriguing critique of manipulative narratives in health marketing. The conversation touches on the exploitation of personal trauma for profit, ethical dilemmas in storytelling, and the parallels between border security and the immune system. The hosts also debunk myths in the wellness industry with sharp satire.
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Ground Zero As Personal Brand
- Mikki Willis frames his personal 9/11 experience as a transformative spiritual authority that informs his work.
- Hosts call out this repeated self-mythologizing as manipulative and self-aggrandizing.
Skeptical Of Sales-Focused Disclaimers
- Treat blanket health disclaimers skeptically when presenters sell products later.
- Check claims and credentials before trusting supplement protocols.
Weather Control Claims Versus Climate Science
- Willis asserts weather is being manipulated and treats patents as proof.
- Hosts contrast this with climate science and note weather-modification attempts are limited and often failed.