COPYWRITER 081: How to add UX Copywriting to your suite of services with Susan Reoch

Would you like to become an expert at UX copywriting?
Would you like to make money from UX copywriting?
What even is UX copywriting?

UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience.

UX stands for User Experience and it’s the art of helping users navigate a website in the most efficient way possible. If you’ve ever been frustrated at how unhelpful a website is, or struggled to find the buy button or the contact us link, chances are those website owners never hired a UX copywriter.

If you’d like to learn how to become a UX copywriter and learn key skills to help you write better UX copy for your own website, this is the episode for you.

Susan Reoch is a seasoned expert UX copywriter with over 14 years of experience. Her career has taken her from Amsterdam to Australia, working for industry leaders like the juggernaut of tourism - Booking.com. In this episode, we explore the fundamentals of UX writing, how to design user-friendly websites, and how you can add UX copywriting to your suite of services.

Whether you’re a copywriter looking to expand your skill set or curious about UX principles, this episode is packed with valuable insights that will give you the edge on creating next level copy.

Here’s what you’ll learn:

How to understand UX copywriting:

• Grasp the basics of user experience writing and its role in creating seamless digital interactions.

• Learn the difference between UX copywriting and traditional conversion copywriting.

How to add UX to your copywriting suite of services:

• From teaching and sales to UX writing at Booking.com, discover how Susan built her diverse skill set and applied it to copywriting.

• Hear how life experiences, from architecture studies to global travel, shaped her unique perspective.

How to create a UX-friendly website:

• Discover the importance of understanding client goals and user motivations.

• Learn how to map out user journeys and design website navigation for optimal functionality.

How to avoid common UX mistakes:

• Avoid overwhelming users with too much information.

• Use customer-friendly language to ensure clarity and connection.

• Learn how to make your website's purpose immediately clear.

How to integrate SEO, brand voice, and UX:

• Balance user-friendly design with effective SEO strategies.

• Learn tips for identifying and incorporating brand voice in website copy.

How to apply practical UX tools and techniques:

• Explore resources like the Nielsen Norman Group for learning UX principles.

• Understand how to collaborate with designers and developers to bring copy to life.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

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