How to Turn Data into Stories and Stories into Action with Dr Selena Fisk

In this episode, we unpack how to make numbers meaningful, how to avoid the common traps and biases leaders fall into, and why shifting from data-driven to data-informed leadership changes everything.  Whether you’re a leader, a team member, or someone who’s ever felt overwhelmed by dashboards and KPIs, this conversation will help you see data through a whole new lens. 

In this episode, we cover: 

(00:00) – Introduction

(01:30) – Smarter decisions through better data use

(04:15) – Data-driven vs data-informed leadership

(08:55) – Building data literacy in your team

(17:45) – Common data traps and biases

(25:25) – Creating a healthy, human-centered data culture

(31:30) – Making strategy actionable with metrics

(40:15) – Visualising and analysing with AI tools like ChatGPT

(44:30) – Data as a starting point for meaningful conversations

(46:45) – Final Thoughts

Numbers on their own don’t drive performance — people do.  The real power of data lies in the stories we tell about it, the conversations it sparks, and the actions it inspires.  If this episode shifts how you think about data, I’d love to hear what stood out. Leave a review, share your insights, or forward this to a leader who’s ready to make data more human.