INSEAD Knowledge Podcast

Impactful Communication for Leaders

Jul 28, 2025
Andy Yap, an Associate Professor of Organisational Behaviour at INSEAD, explores how leaders can enhance their influence through effective communication. He emphasizes the power of active listening and emotional intelligence in diverse settings. Yap addresses challenges like imposter syndrome, advocates for adaptability in communication styles, and underscores the importance of authentic connections. He also discusses the value of honest feedback for continuous improvement, making communication an essential tool for impactful leadership.
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INSIGHT

Balance Logic and Emotion

  • Leaders must engage both logic and emotion to inspire action effectively.
  • Emotional connection transforms good ideas into shared purpose and belief.
ADVICE

Start With Listening and Stories

  • Start impactful communication by genuinely listening to understand what matters to your audience.
  • Use sharp, purposeful stories to wrap facts in emotion and context for message retention.
ADVICE

Manage Communication Stress

  • Reframe anticipatory communication stress as your body preparing to perform.
  • Use breathing and well-timed pauses to stay composed and regulate emotion during conversations.
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