The Importance of Theory in Data-Driven Research

Generative AI has prompted a reconsideration of the relationship between theory and data in research. Data is often messy and noisy, making it challenging to derive clear insights without a guiding framework. Theory plays a crucial role in framing research questions and hypothesizing about future possibilities, which is essential when analyzing complex datasets. By providing a foundation, theory enables researchers to illuminate scenarios that have not yet happened, allowing for better decision-making in shaping future directions.