What if you could turn everyday travelers into a social media content army - one that boosts your visibility, drives direct bookings, and promotes the local experiences your guests already ask about?

In this episode, Mark sits down with Maddie Rifkin, founder & CEO of Mount, to unpack how she’s helping short-term rental operators, property managers, and even mom-and-pop vendors monetize recommendations and go viral without relying on big-budget influencers or OTAs.

They dive into:

How Mount connects hosts with local vendors & turns recs into revenue
Why normal travelers often outperform big influencers in content creation
What it takes to launch your own “content army” and build massive brand awareness
The truth about follower count vs. post performance
How one host added $200K in direct bookings with a single viral strategy
The best platforms to focus on for real ROI in the STR space
How to prepare for a viral spike so it doesn’t fizzle out

Plus: Maddie reveals what makes a great content creator, how her team trains and deploys stewards across the country, and why now is the best time to build your brand on social media before it’s too late.

If you’re tired of the OTA hamster wheel and want to future-proof your business with better guest experiences, content marketing, and direct booking strategies, this episode is your jump start.

Connect with Maddie: LinkedIn
Learn more about Mount: www.mountlocks.com

___

Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 255 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Episode 28: Catch and Release (RHOA, RHOC, Crappie Lake)